For more than ten years, I worked at the forefront of immersive technology, virtual reality, artificial intelligence, and innovation. It was an exciting journey that allowed me to help organizations prepare for the future and explore how technology can improve learning, leadership, and personal development.
At the same time, I noticed something else.
The more our lives became digital, the more many of us seemed to lose touch with ourselves, with nature, and with what truly matters.
Long before my career in technology, I spent years working close to nature as a sailor and ski instructor. Living with the rhythm of the wind, the sea, the mountains, and the seasons taught me that wellbeing isn't something you find in a productivity app—it grows from the way you live every day.
After years of working behind screens, I felt a strong desire to return to that simplicity.
Back to nature.
Back to presence.
Back to Source.
That realization became the foundation for everything I am building today.
Why SourceStore?
Coming from technology, I naturally built Source online too. SourceStore showcases what we do and lets us help people all over the world — through online coaching, personal assessments, and an AI guide that I created and train myself to become a better guide every day.
In time, Source will offer mostly digital learning programs. For now, I also offer live coaching — online and in person.